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Wednesday, 20 September 2017

How to Promote Your Business Outside of Business Hours

Owning and running a business is tough work and you probably work long hours already to boost your brand awareness, finish client work and to keep your business growing.
Therefore you must ask yourself if there is a way to promote your business out of working hours?
From your traditional promotional ways to digital marketing, there are many ways for you to advertise and promote your business.

Radio
Advertising on the radio is a great way to get heard to a wide audience. With a catchy advert you’ll get listeners remembering not only your catchy tune, or slogan but your business name and what you offer.

Newspaper
Newspaper advertising is also still big in this digital age. Whether you choose to go to print with your advert or to appear on their digital version, you’ll be able to reach thousands of readers, who will become aware of your business.

Social media
Alongside traditional advertising you can use social media marketing, which over the past five to ten years has grown massively in popularity for use of businesses.
You can create new profiles for your business on Facebook, Twitter, Instagram, Google+, making sure all profile pictures match across all platforms and the same goes for cover photos also, so your followers can see that it is really you.

The great aspect of social media is that it’s free to promote your business.
You can use scheduling tools such as Hootsuite, so you can schedule your social posts to go out at various times of the day and on specific days of the week you want.

You’ll be able to track via Twitter analytics and Facebook Insights to see how many people your social post has reached, as well as what the engagement rate is; comments, likes, shares and when your followers are online, so you can schedule your posts when your followers will see it.
If you link back to your website (which ideally you should be doing in some of your posts) via utms, you can track how many people have clicked on the link back to your website and what they have read on your site, plus so much more through Google Analytics.
This will help you to understanding what your followers, customers and future customers are liking on your social profiles which will help you to determine what sort of social posts you should include in your schedule.

Of course social media marketing can be boosted via paid social adverts too.
These are great at helping you to target your customers more specifically, from gender, to location, age range and interests. This can be done for both Facebook and Twitter. This is a fantastic way to help directly get under the noses of those people who you specifically want to become your customers.

PPC
If you use PPC (pay per click) for your online marketing then you can target adverts on Google and input how long you want the advert to run.
When someone types into the Google search bar a term that relates to your business, your ad will show up within the first few searches. 

Uniforms
Having a customised work uniform will also help promote your business when you are out and about, even if just travelling to and from work.
By having your business logo and/or name on your work top or coat, will catch the eye of passers by who will potentially clock your name and logo and further research it later if it is something of interest to them.
For personalised work wear companies such as the Embroidered Printed and Clothing Company have many years experience of bringing your clothing design to life and producing hundreds of work uniforms to your specifications.

The wonders of the internet means when you are sleeping, your business can still be busy working hard for you, getting itself out in front of your existing clients and future clients too.


Long gone are the 9-5 hour days when it comes to promoting your business. Welcome to the 24/7 world of business marketing!

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