Today Pot Noodle is launching a nationwide search to find its first university scholar – the one person who will have their tuition fees paid for the year, have a Pot Noodle-branded life, an epic party and the ultimate university experience.
The scholar will be the supreme brand ambassador; wearing and using nothing but Pot Noodle-branded merchandise, from t-shirts and trainers to bed sheets, bus pass holders and even condoms, all paid for by the brand, as well as leading various activities on campus throughout the year. In return, the chosen scholar will have their university debt cut by up to £9,000 with their 2013/2014 fees paid for them. This is a sure-fire way to make them famous on campus and raise them to “legend” status amongst their peers.
The competition, run through Facebook, will also name nine runners up as members of the first Pot Noodle Fraternity, led by the scholar. These nine members will become official brand ambassadors and lead various Pot Noodle activities on their university campus. All ten fraternity members will receive a cash reward for every campus challenge they complete. With the number of full-time higher education students with part-time jobs increasing - up 54% between 1996 and 2006 - this is an ideal opportunity for students looking for an easy solution to rising tuition fees.
Karl Roche, Pot Noodle brand manager, comments: “We know many Pot Noodle fans are students, and we’ve been helping them through uni for years. So, we decided to take it a step further and give students the chance to have the ultimate ‘Easy’ uni experience by sponsoring them for a year. But there can only be one overall winner and we’re looking forward to the search! After all, becoming the first “Pot Noodle Scholar” is definitely a unique claim to fame for the CV.”
Pot Noodle is calling students nationwide to take part in the scholarship challenge by submitting their entry via http://bit.ly/PNScholarshipApp. From a short-list of the 20 best entries, the public will be asked to vote for their favourite, whittling the number down to 10 – and confirming the Fraternity members. But the battle will still be on as they fight it out for legendary scholar-status.
Visit http://bit.ly/PNScholarshipApp for more information and to enter for your chance to be part of the unique scholarship programme. Follow the conversation on #PotNoodleScholar